Thanks to a twitter post from my friend Joey Camire (you can read his and other Brandcenter student blog posts at www.blommit.com) I learned that this kid named Ben is the most subscribed-to person in Youtube.
Before I say anything else, please take a look (and then tell me how long you lasted.)
Now, this touches on a couple of subject I recently wrote about. The one being the contemporary Warholian 15 minutes of fame and how these days they refer to Youtube and not necessarily to TV and mainstream media. Point proven.
The second one was about this morning's post, which was about great TV. And the video shown above is discouraging me from thinking that TV was headed towards a good direction. Well, I overlooked a small detail, TV. And the fact that the latter is now widely watched through the Internet, and there's plenty of user generated content to compete with the traditional content.
This kid, who I estimate has to be no older than 16 years old has produces videos that are sometimes watched by as much as a million people. That's scary. I love the fact that anyone can have access to a million people, it's the world we live in, the media democracy. But, is this what other 15 year olds are watching. And maybe you're thinking "yes, as opposed to be watching other crap-MTV shows or bad reality TV" and maybe you're right, it is after all a vicious circle, viewers watch what's out there.
Is there a way to make everyone watch the shows that are truly interesting and worth watching? I don't think so. No more than we can convince people that this type of music is better than another, or forms of literature, or films. It's a matter of taste. It's the eternal mainstream VS quality issue (which I personally think that it's sometimes bullshit because they're not mutually exclusive, at least not all the time.)
Yes, it sucks. No, there's no answer as to why the world functions the way it does. It's just a matter of taste. You have to take whatever you think is good, and I truly hope you don't think this way of using YouTube is.
Tuesday, May 5, 2009
Sunday, May 3, 2009
Great TV.
There's good TV and great TV.
Thankfully, we're living in times where great TV is more common. TV has evolved well as a media. Or maybe it's the fact that it has grown to such diversity that we don't necessarily have to look at shit anymore. Although sometimes it's hard to escape it.
Either way, the time and money spent on making good quality TV is better nowadays than it was say 20 years ago. More good actors from films are interested in venturing into TV, when some years back it meant your career was over.
Good TV is the one that entertains. The one that's not bad in content, but it's not exceptional either, but above all it has the ability to not piss anyone off. But greatness, that's different thing. Great TV is the one so realistic that you fell you'll run into the characters on the street. Like if you're eating at a hip LA restaurant and you see Ari Gold or any of the Entourage crowd. Or run into the guys from The Wire in Baltimore.
About The Wire, I know I'm a bit late to the prom on this one but it might be one of, if not the greatest show I have ever seen in my life. It might not be my favorite. But when it comes to building a smart story, with great characters and performances, well done and produced and definitely one of the smartest critiques to the system and governance I have ever see in any form of entertainment, The Wire has to be my pick.
It might just be the standard of great TV. And it's not for everyone. Greatness never is.
It's the kind of show that will make you see things that maybe you don't want to see. That will make you think when maybe you seek TV not to think.
TV has evolved to a medium that used to be the "idiot box" to shows that are pushing the envelope and are trying to be smart and entertaining at the same time. It can be done. And even when they will not find instant commercial succes, this is becoming a trend. There's obviously people to thanks for it, and they're called HBO.
If you haven't seen The Wire, do it. It will make you see a TV you've never seen. Don't expect a 24-like show, where Jack Baure saves the world over and over again. Expect to see a real portrayal of an American city and the people in both sides of the law, where you don't always tell who are the good guys and the bad guys.
Thankfully, we're living in times where great TV is more common. TV has evolved well as a media. Or maybe it's the fact that it has grown to such diversity that we don't necessarily have to look at shit anymore. Although sometimes it's hard to escape it.
Either way, the time and money spent on making good quality TV is better nowadays than it was say 20 years ago. More good actors from films are interested in venturing into TV, when some years back it meant your career was over.
Good TV is the one that entertains. The one that's not bad in content, but it's not exceptional either, but above all it has the ability to not piss anyone off. But greatness, that's different thing. Great TV is the one so realistic that you fell you'll run into the characters on the street. Like if you're eating at a hip LA restaurant and you see Ari Gold or any of the Entourage crowd. Or run into the guys from The Wire in Baltimore.
About The Wire, I know I'm a bit late to the prom on this one but it might be one of, if not the greatest show I have ever seen in my life. It might not be my favorite. But when it comes to building a smart story, with great characters and performances, well done and produced and definitely one of the smartest critiques to the system and governance I have ever see in any form of entertainment, The Wire has to be my pick.
It might just be the standard of great TV. And it's not for everyone. Greatness never is.
It's the kind of show that will make you see things that maybe you don't want to see. That will make you think when maybe you seek TV not to think.
TV has evolved to a medium that used to be the "idiot box" to shows that are pushing the envelope and are trying to be smart and entertaining at the same time. It can be done. And even when they will not find instant commercial succes, this is becoming a trend. There's obviously people to thanks for it, and they're called HBO.
If you haven't seen The Wire, do it. It will make you see a TV you've never seen. Don't expect a 24-like show, where Jack Baure saves the world over and over again. Expect to see a real portrayal of an American city and the people in both sides of the law, where you don't always tell who are the good guys and the bad guys.
Thursday, April 30, 2009
The Fatalists.
Hard to believe, but there's people and media companies who insist on comparing the swine flu outbreak with the one in 1918, also dubbed "the Spanish flu." History tells us that nearly 20 million people lost their lives back then, with a flu very similar to today's. They also say that it began in the late spring and then came back in the fall, when it was much more devastating.
Sources and reports are vague. I've seen the numbers from the 1918 flu dance from 20 million to, according to a CNN article I just read, 50 million (they preceded it with the word conservatively.)
Again, people just trying to be alarmist and scare the shit out of others.
Context. Facts.
Alexander Fleming discovered penicillin in 1928.
Though the study of antibiotics started in the 1880's, they were not widely used until the late 1930's.
Two medical components that are not only basic factors for treatment but rather common nowadays did not exist back when the Spanish flu attacked.
It would be outrageous to suggest that the world today is as vulnerable as it was 90 years ago. I am not disregarding the fact that this is a serious situation, but in no way we can make this kind of comparison.
Once again, the problem of disinformation is attacking the media.
Sources and reports are vague. I've seen the numbers from the 1918 flu dance from 20 million to, according to a CNN article I just read, 50 million (they preceded it with the word conservatively.)
Again, people just trying to be alarmist and scare the shit out of others.
Context. Facts.
Alexander Fleming discovered penicillin in 1928.
Though the study of antibiotics started in the 1880's, they were not widely used until the late 1930's.
Two medical components that are not only basic factors for treatment but rather common nowadays did not exist back when the Spanish flu attacked.
It would be outrageous to suggest that the world today is as vulnerable as it was 90 years ago. I am not disregarding the fact that this is a serious situation, but in no way we can make this kind of comparison.
Once again, the problem of disinformation is attacking the media.
Infonoia
Did information made us paranoid? Or paranoia made us informed?
It's hard to run away from information in the world we live in. Even if you don't want to be informed there's the TV with 24/7 news channels, there's your computer with all the information in the world. It's tempting not to be seeking information every 30 minutes. Especially when there's something like the swine flu we have going around the world today.
Where's the media's responsibility? Naturally, the first and foremost principal of journalism is to stick to the truth. But, where does the truth and the necessity to inform every step become too much? Where is the line? Where does the responsibility of avoiding collective panic start? And where do we identify a point where we have to be extremely careful to keep everything in context?
The latter is the main issue when it comes to information that can cause panic. And it's not always the media's fault. Sometimes we only listen or read the headline, or we drop an article after the 1st paragraph. That's why it's imperative that journalists be extremely attentive to how they write their headlines. A lot of them want to write the shocky kind because "it will attract more readers." But it will also scare more readers, because a lot of people will stop reading and keep only the information included in the lead.
I read an article in one of Mexico's most prestigious newspapers yesterday, the headline read: "Alarm on rising swine flu cases in Canada." The second paragraph went on to explain how all of the cases mentioned were found benign and none of the patients were in grave danger. There's an obvious disconnect between the headline and the rest of the text. This is irresponsible journalism.
The inspiration to write about this comes from the swine flu outbreak in my country. I want to say that I'm really sad to know that my hometown is going through rough times. That people are not leaving their houses, that the streets are empty, people scared, sick and some dying.
The World Health Organization has just raised the alert level to 5, one before this is declared a pandemic. These are reasons for people to be nervous and can obviously cause paranoia. But we also have to reason and use the information that has been given to us to understand what exactly is going on. The virus itself is treatable, so that tells us that we should seek attention when the 1st symptoms show. The cause for international concern comes from the fact that it's an unknown strain of the virus, which may even go away by the end of the flu season (reports show that it's likely to come back for the winter when, hopefully, a vaccine will be available.) It's more likely to attack people with weak immune systems, so stay healthy and take your vitamins. Be extra cautious when it comes to hygiene, wash hands a lot, this can protect you up to 99% against the virus and other germs. And if you do get sick go see a doctor, there's thousands of flu cases every year and not to minimize the impact of this specific one, but the cases and deaths are still proportionally small.
And the main recommendation is not to panic, be well informed (but not over-informed) and for the media, keep in mind that the collective conscience lies in your hands. Don't be alarmist but useful and helpful.
It's hard to run away from information in the world we live in. Even if you don't want to be informed there's the TV with 24/7 news channels, there's your computer with all the information in the world. It's tempting not to be seeking information every 30 minutes. Especially when there's something like the swine flu we have going around the world today.
Where's the media's responsibility? Naturally, the first and foremost principal of journalism is to stick to the truth. But, where does the truth and the necessity to inform every step become too much? Where is the line? Where does the responsibility of avoiding collective panic start? And where do we identify a point where we have to be extremely careful to keep everything in context?
The latter is the main issue when it comes to information that can cause panic. And it's not always the media's fault. Sometimes we only listen or read the headline, or we drop an article after the 1st paragraph. That's why it's imperative that journalists be extremely attentive to how they write their headlines. A lot of them want to write the shocky kind because "it will attract more readers." But it will also scare more readers, because a lot of people will stop reading and keep only the information included in the lead.
I read an article in one of Mexico's most prestigious newspapers yesterday, the headline read: "Alarm on rising swine flu cases in Canada." The second paragraph went on to explain how all of the cases mentioned were found benign and none of the patients were in grave danger. There's an obvious disconnect between the headline and the rest of the text. This is irresponsible journalism.
The inspiration to write about this comes from the swine flu outbreak in my country. I want to say that I'm really sad to know that my hometown is going through rough times. That people are not leaving their houses, that the streets are empty, people scared, sick and some dying.
The World Health Organization has just raised the alert level to 5, one before this is declared a pandemic. These are reasons for people to be nervous and can obviously cause paranoia. But we also have to reason and use the information that has been given to us to understand what exactly is going on. The virus itself is treatable, so that tells us that we should seek attention when the 1st symptoms show. The cause for international concern comes from the fact that it's an unknown strain of the virus, which may even go away by the end of the flu season (reports show that it's likely to come back for the winter when, hopefully, a vaccine will be available.) It's more likely to attack people with weak immune systems, so stay healthy and take your vitamins. Be extra cautious when it comes to hygiene, wash hands a lot, this can protect you up to 99% against the virus and other germs. And if you do get sick go see a doctor, there's thousands of flu cases every year and not to minimize the impact of this specific one, but the cases and deaths are still proportionally small.
And the main recommendation is not to panic, be well informed (but not over-informed) and for the media, keep in mind that the collective conscience lies in your hands. Don't be alarmist but useful and helpful.
Wednesday, April 29, 2009
Cinismo.
La Real Academia de la Lengua Española lo define como:
1. m. Desvergüenza en el mentir o en la defensa y práctica de acciones o doctrinas vituperables.
2. m. Impudencia, obscenidad descarada.
Para definir a ciertos políticos mexicanos a mi me gusta más la segunda.
De acuerdo a una nota publicada esta tarde en la página de Internet del periódico Reforma algunos senadores como Beltrones, Monreal y otros destacados perredistas no están de acuerdo con la manera que el Gobierno Federal ha manejado la crisis de la influenza.
Carajo. No puede ser.
Es una "obscenidad descarada" el querer tomar una situación tan delicada como ésta para hacer una zancadilla política. Acuérdense que estamos en año electoral.
Por fin tenemos al Gobierno Federal y del DF colaborando intensamente, un trabajo que han aplaudido autoridades de otros países y de la OMS. Pero eso no les basta a esta bola de animales.
Lo único que les interesa es hacer ruido. Porque lo que hacen no es otra cosa. No ayudan en nada, no proponen nada, sólo hacen ruido.
Hace falta gente que se una a la lucha, sin importar de quién y qué partido pertenezcan aquellos que ya están luchando. Que se pongan a trabajar. Y que dejen de ser gente que sólo se dedica a apuntar el dedito cómodamente aposentados en sus curules.
Es el colmo.
Senadores, diputados y integrantes ilustres de la clase política mexicana: Nos importan madres sus elecciones y sus problemas, grilla, en este momento. Lo único que queremos es que la gente esté sana, que paren los contagios y las complicaciones y que el País regrese a su ritmo normal. Nos conviene a todos. A nosotros. Y a ustedes.
Pónganse a trabajar y dejen las trampas políticas chafas y sucias para cuando no haya gente sufriendo en este País. Que para términos prácticos es nunca.
1. m. Desvergüenza en el mentir o en la defensa y práctica de acciones o doctrinas vituperables.
2. m. Impudencia, obscenidad descarada.
Para definir a ciertos políticos mexicanos a mi me gusta más la segunda.
De acuerdo a una nota publicada esta tarde en la página de Internet del periódico Reforma algunos senadores como Beltrones, Monreal y otros destacados perredistas no están de acuerdo con la manera que el Gobierno Federal ha manejado la crisis de la influenza.
Carajo. No puede ser.
Es una "obscenidad descarada" el querer tomar una situación tan delicada como ésta para hacer una zancadilla política. Acuérdense que estamos en año electoral.
Por fin tenemos al Gobierno Federal y del DF colaborando intensamente, un trabajo que han aplaudido autoridades de otros países y de la OMS. Pero eso no les basta a esta bola de animales.
Lo único que les interesa es hacer ruido. Porque lo que hacen no es otra cosa. No ayudan en nada, no proponen nada, sólo hacen ruido.
Hace falta gente que se una a la lucha, sin importar de quién y qué partido pertenezcan aquellos que ya están luchando. Que se pongan a trabajar. Y que dejen de ser gente que sólo se dedica a apuntar el dedito cómodamente aposentados en sus curules.
Es el colmo.
Senadores, diputados y integrantes ilustres de la clase política mexicana: Nos importan madres sus elecciones y sus problemas, grilla, en este momento. Lo único que queremos es que la gente esté sana, que paren los contagios y las complicaciones y que el País regrese a su ritmo normal. Nos conviene a todos. A nosotros. Y a ustedes.
Pónganse a trabajar y dejen las trampas políticas chafas y sucias para cuando no haya gente sufriendo en este País. Que para términos prácticos es nunca.
Wednesday, April 22, 2009
Kinko's 2:35 AM.
There's only two customers left. I'm one of them.
Business is slow at this time of the night, but even then the guy helping me is stressed.
He's loosing his patience as I take my time to pick the paper I want. We copywriters don't know a lot about this and it makes me nervous that I will make the wrong decision.
He works at an incredible speed. And it's nearly 3 AM. It's like the guy worked the night shift at an ER in Baltimore.
But it's Kinko's. Richmond's West End.
Across the street from a dark and closed Target and Barnes & Noble.
The other customer in the store is beside me.
He has printed some sort of political campaign posters that show him running for Congress.
He then proceeds to ask the Kinko's employee helping him if she thinks the poster is any good.
She describes it as "very eye-catching."
I start thinking what the world be like if every elected official took campaign advice from random people.
The guy helping me refuses to print my DVD labels.
Mrs. "eye-catching" is eager.
Kinko's (now officially FedEx Office) is deserted.
I'm exhausted.
I'll go to bed now.
Business is slow at this time of the night, but even then the guy helping me is stressed.
He's loosing his patience as I take my time to pick the paper I want. We copywriters don't know a lot about this and it makes me nervous that I will make the wrong decision.
He works at an incredible speed. And it's nearly 3 AM. It's like the guy worked the night shift at an ER in Baltimore.
But it's Kinko's. Richmond's West End.
Across the street from a dark and closed Target and Barnes & Noble.
The other customer in the store is beside me.
He has printed some sort of political campaign posters that show him running for Congress.
He then proceeds to ask the Kinko's employee helping him if she thinks the poster is any good.
She describes it as "very eye-catching."
I start thinking what the world be like if every elected official took campaign advice from random people.
The guy helping me refuses to print my DVD labels.
Mrs. "eye-catching" is eager.
Kinko's (now officially FedEx Office) is deserted.
I'm exhausted.
I'll go to bed now.
Tuesday, April 21, 2009
YouTube killed the TV star.
Fame, according to Andy Warhol everybody will have their 15 minutes. And he didn't live to see YouTube. I really wonder what Warhol would have said about it. What most people don't know is that the original quote was preceded by the words "in the future." We are living Warhol's future.
It would be useless for me to enlist all the cases of how people are more famous by scoring a YouTube clip than by working for years to make it to the small or big screens. It was eye-opening for me though while watching Nick and Norah's Infinite Playlist the other night (BTW, don't even bother watching the film.) In one of the numerous scenes happening in badly depicted hipster venues of the Lower East Side, Michael Cera's character notices his date for the night is very well connected since everybody greets her. Twenty years ago Michael Cera would have asked her if she was on TV, or if she had made it to MTV or something. But no, in 2008 (when the movie was originally relseased) Michael Cera asks "are you in YouTube or something?"
This is the world we live in. The YouTube world. The democratization of entertainment and content. It's not new. But it's a tricky thing that has to be played smart. Ask Domino's "buggy boys" how their joke turned out. It's Warhol's time to laugh at everybody getting their 15 minutes. If we will all get them this is when we'll do. How will you be spending them?
It would be useless for me to enlist all the cases of how people are more famous by scoring a YouTube clip than by working for years to make it to the small or big screens. It was eye-opening for me though while watching Nick and Norah's Infinite Playlist the other night (BTW, don't even bother watching the film.) In one of the numerous scenes happening in badly depicted hipster venues of the Lower East Side, Michael Cera's character notices his date for the night is very well connected since everybody greets her. Twenty years ago Michael Cera would have asked her if she was on TV, or if she had made it to MTV or something. But no, in 2008 (when the movie was originally relseased) Michael Cera asks "are you in YouTube or something?"
This is the world we live in. The YouTube world. The democratization of entertainment and content. It's not new. But it's a tricky thing that has to be played smart. Ask Domino's "buggy boys" how their joke turned out. It's Warhol's time to laugh at everybody getting their 15 minutes. If we will all get them this is when we'll do. How will you be spending them?
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