Meet the Brandcenter

It happened. The formerly known as VCU Adcenter has now officially changed it's name to VCU Brandcenter. And we are a part of it. There has been a lot of talk about the name and building change, about what it means. I think all changes are for a reason. And most changes are good. I was telling one of my classmates this morning that maybe we don't experience the change as hard as other people due to the fact that we only spent 15 weeks in the old one. And we are young (hell yeah), it's easier to adapt. That said, I'm thrilled. Maybe the functionality of the place still has to be proved, and it will, and I'm sure it'll come good. But it definitely feels like the place for our kind of school. It feels like an agency. It has a creative environment. The previous building was old, small and felt like some random office space that was once a cool place to start an ad school, 13 years ago. That doesn't mean we didn't have memorable times in there, and there will be some things we will miss. There's nostalgia. But there is also a feeling of excitement towards the new era. Our class (2009) will spend the next 18 months in there. By the time we graduate 80% of what we'll remember will be inside these walls. I'm happy to be back in Richmond, start another thrilling semester, and be able to do it in a place like this.