Monday, April 20, 2009

Yes I watched Gossip Girl tonight. So what.


But panic not, since this post is not about the lives of fictional 17-year-old WASP Upper East Siders who behave, talk and think like 3o year olds.
It's just a segway to get into the new Yeah Yeah Yeahs album. Which I really liked. A mix between Siouxie (who Karen O has always emulated) and Blondie. That's what I like about the Yeah Yeah Yeahs, every album they've made has been so different from the other, and still good. The 1st one being post-punk, the 2nd one more acoustic and then this one being an homage to new wave.
But, parade your single in Gossip Girl? Really?
I've never had a problem with popular TV shows taking their soundtrack from good bands. The OC did it, Gossip Girl is doing it and many other shows have done it. I actually think it's great that more people out there are getting some good music from their TV shows. Now, that's one thing, there's a music supervisor, they pick your track, pay royalties, done.
At the end of today's episode the Yeah Yeah Yeah's newest single was playing in the back, and instead of cutting to titles we got to see a mini-ad telling us the music was provided by the mentioned band and the album was available. This is the Yeah Yeah Yeah's we're talking about. Not the Jonas Brothers. It's supposed to be punk. Not teen pop.

If bands are brands and you have to be careful what you surround your brand with, because it becomes part of it, this is definitely something to look out for.

This is only another sign that the term indie was not only manufactured but in fact has not existed in 20 years.

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