Fame, according to Andy Warhol everybody will have their 15 minutes. And he didn't live to see YouTube. I really wonder what Warhol would have said about it. What most people don't know is that the original quote was preceded by the words "in the future." We are living Warhol's future.
It would be useless for me to enlist all the cases of how people are more famous by scoring a YouTube clip than by working for years to make it to the small or big screens. It was eye-opening for me though while watching Nick and Norah's Infinite Playlist the other night (BTW, don't even bother watching the film.) In one of the numerous scenes happening in badly depicted hipster venues of the Lower East Side, Michael Cera's character notices his date for the night is very well connected since everybody greets her. Twenty years ago Michael Cera would have asked her if she was on TV, or if she had made it to MTV or something. But no, in 2008 (when the movie was originally relseased) Michael Cera asks "are you in YouTube or something?"
This is the world we live in. The YouTube world. The democratization of entertainment and content. It's not new. But it's a tricky thing that has to be played smart. Ask Domino's "buggy boys" how their joke turned out. It's Warhol's time to laugh at everybody getting their 15 minutes. If we will all get them this is when we'll do. How will you be spending them?
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